Kopenhagen巧克力包装  

出　　处：《包装与设计》2020年第1期1-1,共1页Package & Design

摘　　要：该作品是全球品牌咨询、设计与创新企业Dragon Rouge为巴西高端巧克力品牌Kopenhagen打造的包装设计。2017年,Dragon Rouge首次为Kopenhagen打造的复活节创新包装,推出市场后便取得了巨大的成功。在那之后,Dragon Rouge为Kopenhagen继续打造了母亲节、情人节、父亲节、圣诞节等特别节日的视觉概念及包装,并于2018年为Kopenhagen打造了90周年纪念版包装,彰显了该品牌的复兴与现代化历程。The packaging design for Brazilian premium chocolate brand Kopenhagen was created by Dragon Rouge,a global branding,design and innovation business.Dragon Rouge's first design for Kopenhagen was its innovative Easter packaging in 2017.It was a big success,and Dragon Rouge continued hand in hand with Kopenhagen to transform its visual concepts and packaging for other commemorative dates,namely Mother's Day,Valen tine's Day,Father's Day and Christmas.Drag on Rouge also created the 90th an niversary packaging for Kopenhagen,celebrating the brand's rejuvenation and modernization journey.

关 键 词：父亲节 现代化历程 纪念版 包装设计 品牌咨询 母亲节 情人节 复活节 

分 类 号：F42[经济管理—产业经济]