运动决策中的理性：行为经济学的贡献与挑战  

Rationality in Sports Decision-making: Contributions and Challenges of Behavioral Economics

作　　者：王洪彪 王丽岩 WANG Hongbiao;WANG Liyan(Department of Physical Education,Shanghai University of Medical&Health Sciences,Shanghai 201318,China;College of Rehabilitation,Shanghai University of Medical&Health Sciences,Shanghai 201318,China)

机构地区：[1]上海健康医学院体育教学部,上海201318 [2]上海健康医学院康复学院,上海201318

出　　处：《体育科研》2020年第2期66-72,86,共8页Sport Science Research

摘　　要：运用文献资料、逻辑分析等方法,梳理了行为经济学领域有关运动决策研究的历程。从托马斯·吉洛维奇探索篮球热手效应以检验小数定律,到伯埃里研究守门员扑点球以检验标准规范理论,再到施魏策尔研究高尔夫球手推杆以验证前景理论,理查德·泰勒研究NFL选秀以验证赢家诅咒,运动心理学与行为经济学的结合促进了人类对理性决策博弈行为的认知。但是竞技博弈研究范式与经济博弈研究范式对决策结果与过程的侧重不同,随着运动大数据研究模式的兴起,运动心理学也对行为经济学在运动领域的研究提出了重大的挑战。尽管如此,随着运动心理学与行为经济学的不断融合发展,运动神经经济学可能会为认知情绪过程的神经心理机制提供更有价值的洞见。Based on literature review,logical analysis and other research methods,this paper analyzes the research development of sports decision-making in the field of behavioral economics.From Thomas Gilovich's exploration of the hot-hand effect in basketball to test the law of small numbers,to Bar-Eli's study of goalkeeper penalty kicks to test the standard theory,and to Schweizer's study of golfer putts to validate the prospect theory,until to Richard Taylor's research on the NFL draft to verify the winner's curse,the combination of sports psychology and behavioral economics has promoted human understanding of rational decisions on game behavior.However,the competitive game research paradigm and economic game research paradigm having different emphasis on decision outcomes and processes,the popularity of sports big data research models,and sports psychology,all pose major challenges to the study of behavioral economics in the sports field.With the continuous integration of sports psychology and behavioral economics,motor neuroeconomics may provide more valuable insights into the neuropsychology of cognitive and emotional process,though.

关 键 词：运动决策 运动心理学 行为经济学 热手效应 

分 类 号：G804.8[文化科学—运动人体科学]