服装卖场中人模陈列的研究  

Research on Human Model Display in Clothing Stores

作　　者：宋程程 Song Chengcheng(Shandong Vocational Institute of Fashion Technology,Tai'an,Shandong 271000,China)

机构地区：[1]山东服装职业学院

出　　处：《天津纺织科技》2019年第6期14-16,共3页Tianjin Textile Science & Technology

摘　　要：从人模定位选择、人模服装出样选择、人模站位陈列技巧以及人模灯光照明技巧4个方面对人模陈列进行阐述和梳理。文章表明,恰当正确地使用人模陈列,可以人模陈列变得有章可循,提高了陈列师、终端店铺工作人员的工作效率,方法简单易复制,从而为服装店铺最大化利用人模陈列提供了理论支持和实际指导。This paper expounds and combs the display of the human model from four aspects:the selection of the positioning of the human model,the selection of the sample of the human model clothing,the display skills of the human model stand and the lighting skills of the human model.The article shows that the proper use of human model display can make the human model display become rule-based,improve the work efficiency of the display division and the terminal store staff,and the method is simple and easy to copy,thus providing theoretical support and practical guidance for the clothing store to maximize the use of human model display.

关 键 词：服装卖场 人模陈列 服装出样 陈列技巧 灯光照明 

分 类 号：TS941.19[轻工技术与工程—服装设计与工程]