旅游需求新趋势的理论探索及其对旅游业转型升级的启示  

A Theoretical Exploration of New Tourist Demands and Its Implications to the Transformation and Upgrading of Tourist Industry

作　　者：王克岭[1] 董俊敏 WANG Keling;DONG Junmin

机构地区：[1]云南大学工商管理与旅游管理学院

出　　处：《思想战线》2020年第2期132-143,共12页Thinking

基　　金：国家社会科学基金项目“文化演艺融入旅游产业的经济效应分析及实证检验研究”阶段性成果(16BJY141)

摘　　要：六何思维观照下的旅游需求新趋势,在我国旅游业发展中已然确认。旅游是生活哲学,运用哲学思想进行溯源,阐释主体大众化、形式多样化、空间扩大化、目的休闲化的内涵,旨在为旅游供给侧更精准地把握游客购买意愿和行为动机,持续为创新产品与运营模式提供理论依据、战略思想和对策建议。研究得到如下启示:生产者社会转变为消费者社会,供给侧要完善服务体系,提高产品研发的目标瞄准率;需求多元化引致形式多样化,供给侧应以贴近生活的形式创新业态;第三空间扩张及被时间距离替代,要求供给侧基于线上线下交融、主客共享第三空间、心间距离拉近等理念,生产出更多合意的旅游消费时空;供给侧应基于肯定、应然的包容性和创造性,秉持建构性真实,规划设计具有独特文化内涵和国际标准化的休闲产品。通过系统把握需求新趋势,应用新科技,注入新动力,推动旅游业的稳健发展。The 5W1H thinking has been well established in studying the new trends of tourist demands in China,where tourism has become a way of life.This paper attempts to offer a philosophical insight in interpreting the implications of such phenomena as the popularization of tourist subjects,the diversification of forms of tourism,the expansion of tourist space,and the turn of tourist purpose to leisure-making in order to provide a theoretical basis as well as a package of strategies and measures for suppliers of tourist service to make more accurate projections about tourists’purchasing intentions and behavioral motivations,so that they can continuously innovate tourist products and modes of operation.Our studies suggest that with the society turning from a producer-based one to a consumer-based one,the supply side needs to improve services and make targeted products,that with tourist demands and forms of tourism becoming more diversified,the supply side should innovate its way of operation in a way that is close to life,that with the expansion of the third space,and the fusion of on-line and off-line demands which gives rise to more customer-friendly requirements,the supply side needs to be more inclusive and creative to produce leisure-making products that are culturally unique and in keeping with international standards.A systematic knowledge of these new trends of tourist demands and the use of new technologies will inject new vigor to tourism and promote its robust growth.

关 键 词：旅游需求 新趋势 主体大众化 形式多样化 空间扩大化 目的休闲化 

分 类 号：F59[经济管理—旅游管理]