青岛“亮相”亚欧展现城市魅力 青岛在日本、韩国、阿联酋和欧洲地区做城市宣传获好评  

City promotion activities held by Qingdao in Japan,South Korea,UAE and Europe region receiving high praise

作　　者：贾臻 

机构地区：[1]不详

出　　处：《走向世界》2020年第7期12-15,共4页Openings

摘　　要：为推进城市综合营销项目在海外精准落地,广泛推介“开放、现代、活力、时尚”的城市形象,青岛市人民政府新闻办公室分别在韩国仁川机场、阿联酋迪拜机场附近高速路设置广告牌,在曰本东京新宿投放电子显示屏广告,在欧洲投放3辆“青岛号”商务旅游巴士,开展城市形象综合营销,全方位展示国际化城市风采,向世界讲述青岛故事。To propel the city’s comprehensive marketing project to be implemented precisely abroad,and widely promote the "open,modern,dynamic and stylish" city image,the Information Office of Qingdao Municipal People’s Government has built billboards beside expressways near Incheon Airport in South Korea and Dubai Airport in the UAE,shown ads on electronic screens in Shinjuku District,Tokyo,Japan.

关 键 词：城市魅力 阿联酋迪拜 电子显示屏 综合营销 城市形象 国际化城市 高速路 全方位展示 

分 类 号：F42[经济管理—产业经济]