文创产品的意义建构过程研究  

Research on the Meaning Construction Process of Cultural Products

作　　者：刘冠博 汪晓春[1] LIU Guanbo;WANG Xiaochun(Beijing University of Posts and Telecommunications,100876 Beijing)

机构地区：[1]北京邮电大学

出　　处：《设计艺术研究》2019年第6期95-100,共6页Design Research

摘　　要：文创产品的核心是传递文化和同构情感,本质则是传达产品所蕴含的意义,引起用户内心的共鸣。在文创产品设计相关文化传递方法、改善情感体验方面研究的基础上,描述文创产品中"意义传达"的过程,基于意义建构理论,从传播学角度深入探讨,梳理文创产品意义传达过程的内在机理;分析用户对文创产品的认知过程,总结意义建构模型;结合相关案例,确定影响文创产品意义建构的因素,阐释其作用规律。The core of the creative product is to convey the culture and isomorphic emotion. The essence is to convey the meaning of the product, causing the user’s inner resonance. The paper is a study on cultural transmission methods and improving emotional experience in the product design of creative products. The process of describing "meaning communication" in the creative products is described. Based on the theory of meaning construction, in-depth discussion from the perspective of communication is provided and the internal mechanism of the communication process of the meaning of the creative products is sorted out. Combined with the relevant cases, the factors that affect the construction of the meaning of the creative products are determined and the laws of its function are explained.

关 键 词：意义建构 文创产品 意义传达 

分 类 号：J5[艺术—艺术设计]