职业工装与时尚设计元素的交融及应用  

On the Blending and Application of Professional Tooling and Fashion Design Elements

作　　者：郑红波 任力[1] ZHENG Hongbo;REN Li(Zhejiang Sci-Tech Universuty,310018 Hangzhou Zhejiang)

机构地区：[1]浙江理工大学

出　　处：《设计艺术研究》2019年第6期118-123,136,共7页Design Research

摘　　要：随着社会经济的发展,职业工装已经成为继企业logo外最重要的对外展示途径之一,作为企业文化的重要载体,对企业形象的宣传起着至关重要的作用。但是现有职业工装还存在款式千篇一律、号型规格不合体、行业需求不满足、企业文化输出弱等问题。本文通过分析职业工装的演变以及工装与时装之间的相互作用关系,以时尚流行传播理论为基础,结合实际情况选取"大众汽车"作为案例进行企业职业工装设计开发,探究将流行元素应用到职业工装设计中的方法 ,为国内时尚工装系统开发研究提供参考。With the development of social economy, professional tooling has become one of the most important external display methods outside the corporate logo. As one of the carriers of corporate culture, the promotion of corporate image plays a vital role. However, the existing professional tooling still has problems such as uniform style, inconsistent size specifications, unsatisfactory industry demand, and weak corporate culture output. This paper analyzes the evolution of professional tooling and the interaction between tooling and fashion, based on the fashion popular communication theory, combined with the actual situation, select Volkswagen as a case to carry out the design and development of professional tooling, and explore the application of popular elements to occupation. The method in tooling design provides a reference for the development and research of domestic fashion tooling system.

关 键 词：职业工装 时尚设计元素 工装设计 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]