大规模定制平衡理论方法体系及实证分析  

Study on the theory and method system of mass customization balance

作　　者：王建正 齐宁宁 李计平 Wang Jianzheng;Qi Ningning;Li Jiping(School of Economics and Management,Tiangong University,Tianjin 300387,China)

机构地区：[1]天津工业大学经济与管理学院

出　　处：《现代制造工程》2020年第1期149-154,9,共7页Modern Manufacturing Engineering

摘　　要：大规模定制是制造业生产模式转型升级的方向,其实质是将大规模生产和定制生产2种模式融合起来形成新型的生产模式,但目前的研究偏重于大规模生产向定制生产转变,造成理论方法体系不够完整,因而,将大规模定制细分为2个不同的过程:大规模定制化和定制规模化。提出大规模定制平衡点(区域)的概念,建立了大规模定制平衡模型,提出了大规模定制平衡理论方法体系,并对部分理论进行了实证分析。该研究将拓展和深化大规模定制理论,能够为企业实施大规模定制提供策略和方法指导,同时为大规模定制理论和方法的后续研究指明了方向。Mass customization is the new production mode direction of the manufacturing industry for transformation and upgrading,benefitted from integrating mass production with customized production.Nevertheless,the current research fields have been concentrating on the transformating from mass production to customized production,which leads to the incomplete system.Therefore,mass customization is divided into mass-customizing and customization-massing.The balance point(or range)of mass customization is put forword,the balance model of mass customization is built,and the theory and method sysytem of mass customization balance is established,and part of the theory is analyzed empirically.The study deepens,expands and enriches the theory and methodology of mass customization,which can provides strategic and method guidance for enterprises to carry out mass customization.

关 键 词：大规模定制化 定制规模化 大规模定制平衡理论 大规模定制 

分 类 号：F406.2[经济管理—产业经济]