基于感性工学的糖果包装设计  

Candy Packaging Design Based on Kansei Engineering

作　　者：申小娜 冯乙[1] 陈凡 于祥祥 SHEN Xiao-na;FENG Yi;CHEN Fan;YU Xiang-xiang(Beijing Forestry University,Beijing 100089,China;University of Chinese Academy of Sciences,Sichuan 610000,China)

机构地区：[1]北京林业大学,北京100089 [2]中国科学院大学,四川610000

出　　处：《包装工程》2020年第6期280-285,共6页Packaging Engineering

基　　金：中央高校基本科研业务费专项资金资助项目(2018RW13)

摘　　要：目的通过感性与工学相结合的方法,明确糖果包装设计定位,研究符合现代年轻人的情感与功能的糖果包装设计。方法以感性工学理论为指导,广泛收集各个领域的青年人所喜爱的糖果及包装设计;采用访谈、焦点小组、问卷、专家建议、文献检索等方法,对于需要研究的项目进行充分的资料收集,获得初步认知,在得到各种品牌的糖果设计的同时选取各种材料的包装设计进行感性评价。统计感性评价数据,利用数学公式进行运算,分析感性词语与包装设计的关联,最终对糖果包装设计进行创新与理性的指导。结果得到一款符合各个领域年轻人需求的糖果包装设计。结论有助于改变市场上的糖果包装太过于花哨而忽略了包装实用性与个性的问题,融于感性工学的糖果包装设计也避免了给人留下刻板的印象。The work aims to specify the positioning of and study the candy packaging design that is in line with the emotion and function of modern young people,combined with Kansei and engineering.Guided by the Kansei engineering theory,the candy and packaging designs which were popular with young people in various fields were extensively collected.By means of interviews,focus groups,questionnaires,expert advice and literature search,sufficient information for the projects to be studied was collected to get a preliminary understanding,and the packaging designs of various materials were selected for the perceptual evaluation at the time of obtaining the candy designs of various brands.Perceptual evaluation data were counted and calculated to analyze the relationship between perceptual words and packaging design,and finally carry out the innovative and rational guidance on candy packaging design.A candy design that met the needs of young people in various fields was obtained.It is helpful to change the problem that the current candy packaging on the market is too garish to pay attention to the practicality and personality of the packaging.The candy packaging design integrated with Kansei engineering avoids leaving a rigid impression on people.

关 键 词：感性工学 年轻人 糖果包装设计 造型设计 

分 类 号：TB482[一般工业技术—包装工程]