论国际传播学的去西方化——一个对西方化传播观的批判  

De-westernization of International Communication Theories——A Critique of the View of Western Cultural Communication

作　　者：赖祥蔚 Weber H W LAI(Department of Radio and Television,Taiwan University of Arts,Taibei,China)

机构地区：[1]台湾艺术大学广播电视学系

出　　处：《哈尔滨工业大学学报（社会科学版）》2020年第2期93-99,共7页Journal of Harbin Institute of Technology(Social Sciences Edition)

摘　　要：当代国际传播学的发端,其实与美国息息相关.最早的应用背景则是第一次世界大战时的国际宣传技术与效果;第二次世界大战前后,国际传播随着传播科技的进步有了新面貌;其后的冷战时期,更产生了现代化理论与创新传播等论述,影响了其后数十年的国际传播学。20世纪70年代后,第三世界国家提出的依赖理论也影响了国际传播学的内涵,英国与美国相继致力于新自由主义,又使国际传播学成了其施展的领域。在网络时代,传统以国界为分界基础的国际传播学更有必要重新检视。还原国际传播学的西方本质,主张国际传播学应该去西方化,可以发展具有中国特色的国际传播学。The modern theories of International Communication reflect the communication practice that occurs across national borders.The need for international communication studies were due to the increasing concern of propaganda effects during World War I as well as World War II.Early“effect research”of war propaganda,Modernization theory and Neoliberalism are all based on Western Perspectives.Dependency theory differs from most Western approaches.One difference is that this approach originated in the Third World.Now is the era of Internet,it’s necessary to review and de-westernize theories of international communication,and then to develop International Communication Theories with Chinese characteristics.

关 键 词：国际传播学 传播技术 现代化理论 依赖理论 中国特色国际传播学 

分 类 号：G206.3[文化科学—传播学]