基于抽象图形元素的车标设计研究  

Research on Vehicle Logo Design based on Abstract Graphic Elements

作　　者：郭振山[1] 郄帅 Guo Zhenshan;Qie Shuai(School of Architecture&Art Design of Hebei University of Technology,Tianjin 300401,China)

机构地区：[1]河北工业大学建筑与艺术设计学院

出　　处：《艺术与设计（理论版）》2020年第2期53-55,共3页Art and Design

摘　　要：汽车标志是识别汽车品牌、传递产品品质和企业文化的独特形式,同时汽车标志极具现代性,大部分车标都由抽象造型语言所设计而成,研究抽象图形元素在汽车标志设计中的表达,有助于促进车标设计更加多样化发展,并且为中国自主汽车品牌的标志设计带来更多的可能性。Automobile logo is a unique form of identifying automobile brand,transmitting product quality and corporate culture.At the same time,automobile logo is very modern.Most of them are designed by abstract modeling language.Studying the expression of abstract graphic elements in automobile logo design will help to promote the development of more diversified logo design and bring about the logo design of Chinese independent automobile brand more possibilities.

关 键 词：抽象元素 汽车标志 标志设计 

分 类 号：J524.4[艺术—艺术设计]