电子书时代图书的象征资本:提升图书阅读的形象  

Improving the image of reading books:The Symbolic Capital of the Book in the days of the e-book

作　　者： 周伊(译) Ursula Rautenberg;Zhou Yi(FAU Erlangen Nuremberg,Erlangen,91054;School of Informaiton Management,Wuhan University,Wuhan,430072)

机构地区：[1]德国埃尔朗根-纽伦堡大学,埃尔朗根,91054 [2]武汉大学信息管理学院,武汉430072

出　　处：《出版科学》2020年第2期17-21,共5页Publishing Journal

摘　　要：2019年,德国出版商和书商贸易协会发布了一份关于图书阅读和购买的权威报告。调查结果令人担忧,其中一项数据显示,有超过600万过去经常阅读的德国人在2013-2017年间没有购买过一本书籍。现在,“改善阅读的形象”已经成为德国出版商和书商贸易协会的一项重大目标。图书的“象征资本”——德国出版商和书商贸易协会称之为图书所蕴含的“良好积极的意象”,这种价值归属已经在历史长河中存续了几个世纪。即使在今天,阅读图书、拥有图书仍然是区分社会阶层和文化差异的重要属性。尽管人们提倡应该多阅读,但定期调查的实际阅读情况并不理想。应该如何看待这一矛盾?图书的象征资本目前正发生着怎样的转变?未来数字图书的象征资本又会怎样呢?Last year,the German Publishers and Booksellers Association(Börsenverein)published a representative study on reading and buying books.The results were alarming:for example,more than six million German readers who used to read regularly had not bought a book between 2013 and 2017.One of the tasks set by the Börsenverein would be“to improve the image of reading books”.The“symbolic capital”(Pierre Bourdieu)of the book-the“good image”of the book as the“Börsenverein”calls it-,has centuries-long tradition of value attributions.Even today,reading and book ownership are characteristics of the cultural distinction of social classes and milieus.However,surveys regularly show that there is a gap between actual reading habits and the demand that one should read more.How is this contradiction to be classified?What transformations are currently in flux and what might the symbolic capital of the digital book look like in the future?

关 键 词：象征资本 纸质书 电子书 价值归属 

分 类 号：G237[文化科学]