为何有声书在美国大众图书市场上将超越电子书  

Why Digital Audio Will Surpass E-books in the US Trade Book Market

作　　者： 陆文婕(译) Karen Holt;Lu Wenjie(Pace University,New York,10176;School of Information Management,Wuhan University,Wuhan,430072)

机构地区：[1]美国佩斯大学,纽约,10176 [2]武汉大学信息管理学院,武汉430072

出　　处：《出版科学》2020年第2期29-33,共5页Publishing Journal

摘　　要：数字有声读物的销量在过去几年中以两位数的速度持续增长,其人气飙升已成为美国出版业的一大亮点。由于目前12岁以上美国人听过有声书的仅有一半,因而有声书市场仍有很大的拓展空间。如果有声书能继续保持目前的发展势头,它将很快超越电子书成为美国图书爱好者们的主要数字阅读选择。它的成功让人有一种似曾相识的感觉——在过去不到十年的时间里,电子书的销量也是如此一飞冲天,然后逐渐平缓,最后开始下滑。尽管如此,出版商们还是纷纷增加了对有声书的投资,押宝有声书的发展不会复刻电子书的命运。在社会、人口统计学因素和技术趋势等多种力量的作用下,对有声读物的需求有望被更充分地激发。因此,出版商们有充分的理由对有声书的发展保持乐观。The soaring popularity of digital audiobooks,with sales consistently posting double-digit gains,has provided the one reliable bright spot for the US publishing business during the past several years.The market still has plenty of room to expand,as only half of Americans age twelve and older have listened to an audiobook.If current trends continue,audiobooks will soon surpass e-books as the digital format of choice for book lovers in the US.This success may evoke a sense of déjàvu in an industry that saw e-book sales skyrocket,then go flat,then begin to slide,all in less than a decade.Nevertheless,publishers are increasing their investments in audiobooks,betting that the format’s trajectory won’t mirror that of the e-book.They have good reason to be optimistic.A convergence of social,demographic,and technological trends promises to spark even greater demand for audiobooks.

关 键 词：有声书 电子书 数字 格式 销售 

分 类 号：G239[文化科学]