跨境电子商务生态系统构架及演进研究  

Research on the Structure and Evolution of Cross-border E-commerce Ecosystem Based on the Perspective of Symbiosis

作　　者：张赫楠 许正良[1] Zhang Henan;Xu Zhengliang

机构地区：[1]吉林大学管理学院,长春吉林130012 [2]吉林农业科技学院经济管理学院

出　　处：《社会科学》2020年第2期28-39,共12页Journal of Social Sciences

基　　金：吉林省电子商务学会“十三五”规划项目“共生视角下的吉林省跨境电子商务发展对策研究”(项目编号:2018JLDS21)的阶段性成果

摘　　要：作为电子商务发展的新业态,跨境电子商务对于推动国际贸易乃至经济全球化发展发挥着重要的战略意义。"跨境"属性使跨境电子商务生态系统呈现多元化、复杂性特征。基于生态系统理论,构建跨境电子商务生态系统,以共生理论为视角,剖析系统组成要素,探讨跨境电子商务生态系统的共生演进路径,并据此提出跨境电子商务生态系统的共生演进建议:跨境电子商务生态系统中的共生单元应积极加强自身建设,为系统共生演进奠定坚实的物质基础;共生单元间应持续优化共生关系,为系统共生演进提供充足的内在动力;共生环境应着力保持与时俱进,为系统共生演进提供积极的外部条件。As a new business mode of e-commerce development,cross-border e-commerce plays an important strategic role for promoting international trade and even economic globalization.The"cross-border"attribute makes the cross-border e-commerce ecosystem diversified and complex.Based on the ecosystem theory,the article constructs a cross-border ecommerce ecosystem,then analyses the elements of the system,explores the symbiotic evolution path of the cross-border e-commerce ecosystem,and accordingly puts forward suggestions for the symbiotic evolution of the cross-border e-commerce ecosystem from the perspective of symbiosis theory.The symbiotic units of the cross-border e-commerce ecosystem should actively strengthen their own construction to lay a solid material foundation for the symbiotic evolution of the system.Symbiotic units should continue to optimize the symbiotic relationship to provide sufficient internal impetus for symbiotic the symbiotic evolution of the system.Symbiotic environment should strive to keep pace with the times and provide positive external conditions for the symbiotic evolution of the system.

关 键 词：跨境电子商务 生态系统 共生 演进 

分 类 号：F713.36[经济管理—产业经济] F752