全面创新如何驱动组织平台化转型--基于海尔集团三大平台的案例分析  

How Does Total Innovation Drive Organizational Platform Transformation?--A Case Study on Three Major Platforms of the Haier Group

作　　者：许庆瑞[1] 李杨 吴画斌 Xu Qingrui;Li Yang;Wu Huabin(School of Management,Zhejiang University,Hangzhou 310058,China;Zhejiang University of Finance and Economics Dong fang College,Haining 314408,China)

机构地区：[1]浙江大学管理学院,浙江杭州310058 [2]浙江财经大学东方学院,浙江海宁314408

出　　处：《浙江大学学报（人文社会科学版）》2019年第6期78-91,共14页Journal of Zhejiang University:Humanities and Social Sciences

基　　金：国家自然基金面上项目(71572177);中国工程院咨询研究项目(2017-XY-39)。

摘　　要：互联网的发展为企业创造了新的商业机遇,同时也对传统组织形态提出了挑战。通过对海尔集团的案例分析发现,全面创新是驱动海尔平台化转型的关键内生性因素。海尔的平台化转型与海尔贯彻的全要素创新、全时空创新、全员创新的创新观密不可分。其中,全要素创新强化了不同要素的各自发展与内部联系,为组织的平台化转型提供了新的价值创造方式;全时空创新打破了传统企业经营活动所受的物理约束,为组织平台化发展提供跨边界的资源获取途径;全员创新激发了以普通员工为主体的创新、创业积极性,塑造了组织平台化转型所需的新型雇佣关系。The advent of Internet technology and business logic of the Internet has brought new commercial opportunities to traditional manufacturing.At the same time,it challenges the traditional bureaucratic organizational form of enterprises.To cope with the developing demands of the new era,some leading companies tried to transform into a flat platform organization.The emergence and growth number of platform-based organizations attracts the attention of researchers in the organizational theory filed.Previous studies show that platform as a special organizational form has two significant advantages which are network effect and evolution ability.It is for these advantages that these platform firms can meet the requirements of gathering multiparty resources in a short time and adapting to the environmental changes dynamically.Usually,researchers focus on macro-level and exogenous factors when analyzing the driving factors of platform transformation.The main factors include technology change,transaction costs and social division.Whereas over emphasis on macro and external factors leads to the neglect of individual factors, such as companies’ creativity and agency in facilitating platform transformation.As an important strategic change and organizational adjustment,it is meaningful to explore the endogenous factors that drive and support firms to achieve platform transformation.In particular,it helps to answer the question why some firms transform earlier than their peers do,especially considering that they face the same environmental conditions.It also explains the heterogeneity of firm behavior.The case study of transformation process of three major platforms in the Haier Group reveals that total innovation is the key endogenous factor leading Haier’s platform transformation.Based on the perspective of total innovation management theory and platform theory,we illustrate how total innovation initiates the establishment of intelligent manufacturing platform,open innovation platform and entrepreneurship platform in the Ha

关 键 词：全面创新 平台转型 创新驱动 海尔集团 

分 类 号：F426.6[经济管理—产业经济]