跨境电商、华商网络与中国企业OFDI  

Cross-Border E-Commerce,Ethnic Chinese Network,and Outward Foreign Direct Investment

作　　者：陈初昇[1] 燕晓娟 衣长军[1] Chen Chusheng;Yan Xiaojuan;Yi Changjun(School of Business,Huaqiao University Quanzhou 362021,China)

机构地区：[1]华侨大学工商管理学院,福建泉州362021

出　　处：《浙江大学学报（人文社会科学版）》2019年第6期132-146,共15页Journal of Zhejiang University:Humanities and Social Sciences

基　　金：2018年国家社会科学基金重点项目(18AGL004)。

摘　　要：全球互联网经济时代,影响中国对外直接投资的因素除了华商网络、制度环境与经济因素外,还有跨境电商。通过分析华商网络对中国企业OFDI的影响、跨境电商对华商网络OFDI的影响和不同类别的跨境电商对华商网络OFDI的差异化影响,研究发现:(1)华商网络会正向促进中国企业OFDI。(2)跨境电商对华商网络OFDI有正面的积极效应。(3)不同类别的跨境电商对华商网络OFDI的影响存在差异,相较于B2C跨境电商贸易,B2B跨境电商贸易对华商网络OFDI的影响更大;相较于跨境电商进口贸易,跨境电商出口贸易对华商网络OFDI的影响更显著。In the context of globalization,the scale of outward foreign direct investment(OFDI)of China has grown rapidly.Besides the macro-institutional environment and micro-factors,the OFDI of China is also affected by the ethnic Chinese networks and cross-border e-commerce.Ethnic Chinese networks are self-organized business networks established by Chinese in the host country.Due to its locality and internationality characteristics,ethnic Chinese network has become one of the sources of the unique competitive advantages of China’s multinational enterprises in overseas operations,which have important influences on the multinational’s overseas business.Meanwhile,cross-border e-commerce emerges as a product of economic globalization and continuous advancement of mobile information technology.Researchers have made detailed studies on the influencing factors and logistics models of cross-border e-commerce.Given that international trade will promote international investment,how will cross-border e-commerce,as an emerging international trade mode,affect OFDI?Overseas subsidiaries of Chinese enterprises will naturally embed into the ethnic Chinese networks in the host countries,and then how will cross-border e-commerce affect the OFDI triggered by the ethnic Chinese networks?This study selects panel data from 103 countries that received China’s OFDI.It was implemented in two stages.In the first stage,the effects of ethnic Chinese networks on Chinese OFDI are examined,thus obtaining the coefficients of ethnic Chinese networks on OFDI.In the second stage,this study multiplies the influential factor of ethnic Chinese networks on OFDI from Chinese enterprises by the amount of OFDI from China to measure the OFDI from ethnic Chinese networks,which represents the part of the OFDI that is caused by the utility of the ethnic Chinese networks(referred to as OFDI from ethnic Chinese networks).Based on these data,this study examines the effect of cross-border e-commerce on OFDI from ethnic Chinese networks,as well as the impact of dif

关 键 词：跨境电商 华商网络 OFDI 华商网络OFDI 工具变量 

分 类 号：F125[经济管理—世界经济] F279.2F724.6