图像的谎言:符号交际视阈下的视觉修辞行为  

Visual Rhetoric Behavior from Symbolic Communication Perspective

作　　者：甘莅豪[1] GAN Li-hao(School of Journalism and Communication,East China Normal University,Shanghai,200241,PRC)

机构地区：[1]华东师范大学传播学院

出　　处：《西北师大学报（社会科学版）》2020年第2期15-26,共12页Journal of Northwest Normal University(Social Sciences)

基　　金：国家社会科学基金项目“中国国家形象在维基百科条目中的建构与重塑研究”(18BXW006);中央高校基本科研业务费培育项目(2017ECNU-JP011)

摘　　要：视觉修辞起源于符号系统、传者构图和受者观看三种不同的学术视角。这三种视角都局限于单向中心论,而忽视了将主体间的社会维度、交流维度和对话维度纳入考察的视野。从主体间性视角看,图像交际具有两种修辞观:一种认为图像有助于主体间彼此认同,一种认为图像只是编码者劝服解码者的修辞工具。作为一种劝服手段,图像谎言大量运用了框架、视角和表征等多种空间认知因素,利用"有图有真相"的心理预设,借助互联网交叉套叠的传播链条,让无数"网络-节点"的解码者点击、转发与评论,从而重塑了编码者的符号权力。由此,各种海量、粗糙、碎片化的图片谣言、谎言和极端情绪交杂呼应,最终形成了"众生喧哗"的后真相"读图时代"。Visual rhetoric originated from three different academic perspectives:symbolic system,posterior composition and recipient viewing.All three perspectives are limited to one-way centralism,while ignores the social,communication and dialogue dimensions.From the perspective of inter-subjectivity,image communication has two rhetorical views:One thinks that images help the subjects to identify with each other,and the other thinks that the image is only a rhetorical tool for the coder to persuade the decoder.As a means of persuasion,image lie uses a large number of spatial cognition factors such as frame,perspective and representation,and the psychological presupposition that"the picture tells the truth"to induce countless decoders’ clicks,forward and comments.As a result,various picture rumors,lies and extreme emotions eventually form the post-truth era.

关 键 词：视觉修辞 图像谎言 空间认知 符号交际 后真相 

分 类 号：G206[文化科学—传播学]