温州市七都樟里村旅游发展SWOT分析及建议  

The SWOT Analysis and Suggestions of Tourism Development in Zhangli Village,Qidu,Wenzhou City

作　　者：吕卫[1] 卢珊[1] 章凡华 刘智烁 LV Wei;LU Shan;ZHANG Fanhua;LIU Zhishuo(Wenzhou Vocational College of Science and Technology,Wenzhou 325006,China)

机构地区：[1]温州科技职业学院,浙江温州325006

出　　处：《温州科技职业学院学报》2019年第4期5-9,共5页Journal of WenZhou Vocational College of Science And Technology

基　　金：温州科技职业学院2019年度“导师+项目+团队”(2019032)。

摘　　要：旅游业作为五大幸福产业之首,高速增长的同时,正向着多元化、个性化发展,诸多创新性概念和产品得到实践和落地。乡村游是近年来国内新兴发展的旅游方向,不仅满足了城市居民短途休闲旅游的需求,更是成为助推新农村建设和乡村振兴的重要动力。本文以温州市鹿城区七都街道樟里村旅游业发展为研究对象,通过实地走访调研,并运用SWOT分析法等,对樟里村发展乡村旅游的优势、劣势、机会、威胁进行深入分析,探索性地提出未来樟里村旅游发展定位,以指导该村在温州及周边地区树立旅游品牌形象。As the top of the five happy industries,tourism achieves rapid growth,furthermore towards diversification and individualization.Meanwhile its innovative concept and products are practiced.In recent years,rural tourism is the new tourism direction in China.It not only meets the needs of the short-distance leisure tourism of the urban and rural residents,but also proves to be an important development power of new rural construction and rural revitalization.This paper takes Zhangli village as the main body of the study,analyses its advantages,disadvantages,opportunities and threats to the development of rural tourism by field visit,depth interview and using the SWOT analysis method etc.Moreover,this paper points out the orientation of tourism development in Zhangli Village,setting up the brand image of its own tourism in Wenzhou and the wider surrounding areas.

关 键 词：乡村旅游 现状 定位 

分 类 号：F323.3[经济管理—产业经济]