基于语义网络分析的门户媒体图书馆新闻报道趋势研究  

Research on Library News Report Trend of Portal Media Based on Semantic Network Analysis

作　　者：莫扬海[1] Mo Yanghai

机构地区：[1]广东轻工职业技术学院图书馆,广东广州510300

出　　处：《图书馆研究与工作》2020年第2期39-44,49,共7页Library Science Research & Work

基　　金：2018年国家社会科学基金一般项目“新媒体时代下我国图书馆政府舆情信息服务研究”(项目编号:18BTQ034);2019年广东轻工职业技术学院人文社会科学研究项目“互联网+时代高职图书馆社交媒体营销研究”(项目编号:SK2019-034)的成果之一。

摘　　要：以公共图书馆、学校图书馆和大学图书馆作为关键词来分析门户媒体新闻报道的差异。从新浪网的文本数据中提取结构化信息,通过文本挖掘方法选择关键词、计算频率,并进行语义网络分析。及时了解媒体新闻报道图书馆的趋势,反映社会问题,帮助在未来图书馆发展中纠正错误。研究显示图书馆尚未被视为新闻中的重大社会问题,公众舆论并不活跃。随着时间的推移,门户媒体对图书馆新闻报道的兴趣在流动;公共图书馆不是知识信息中心,作为终身教育和文化空间的功能对公众的影响更大;学校图书馆馆员不被公众舆论重视,学校图书馆的结构性问题不被视为公众意见;大学图书馆无法吸引媒体新闻报道;媒体新闻只报道通过视觉而不是结构性问题来确认其绩效的项目。The paper sorts libraries into public library, school library and academic library to analyze the differences in portal media news report. Structured information is extracted from text data of Sina.com. Key words and calculation frequency are chosen through text mining and conducted by semantic network analysis. By unveiling the report on the development and problems of libraries, the paper tries to help libraries further improve in a meaningful way. The study shows that the development of libraries has been under-emphasized in the mass media community and people do not warm to it. Portal media shows little interest in news about libraries. Public libraries are not so much a center of information and knowledge than a space for life-long education and culture exchanges. Librarians are undervalued and structural problems of libraries remain neglected by the public. University libraries have never been headlined on newspaper. In the mass media circle, the performance of a library is incorrectly determined by how it looks, rather than how it solve its structural problems.

关 键 词：语义网络分析 媒体报道 图书馆新闻 舆情信息服务 

分 类 号：G252.8[文化科学—图书馆学]