基于“一城两文化”视角的襄阳城市名片旅游化利用问题研究  

Study on the Tourism Utilization of Xiangyang's Name Cards from the Perspective of"One City,Two Cultures"

作　　者：黄文静 朱运海[2] Huang Wenjing;Zhu Yunhai(Hubei University of Arts and Science,Xiangyang Hubei 441053,China)

机构地区：[1]湖北文理学院资源环境与旅游学院,湖北襄阳441053 [2]湖北文理学院旅游发展研究院,湖北襄阳441053

出　　处：《襄阳职业技术学院学报》2020年第1期10-14,共5页Journal of Xiangyang Polytechnic

基　　金：襄阳市科技研究与开发一般项目“基于高校帮扶的社区参与式旅游扶贫路径研究”(襄科计(2017)10号201754);湖北文理学院教师科研能力培育基金项目“高校师生参与旅游扶贫的路径及策略研究”(2017kypy035)。

摘　　要：城市旅游是襄阳未来旅游发展的重点,目前襄阳已形成以十大城市名片和十大城市美景为代表的双十城市名片。为了更好地推进襄阳旅游的发展和“一城两文化”旅游品牌的打造,有必要研究城市名片旅游化利用的问题。研究发现襄阳城市名片旅游化利用方面存在产品化程度不高、优质名片缺乏、亮点不够、组合单一等问题。为了更好地旅游化利用城市名片,需要做好优选城市名片,加强古城文化、三国文化、汉水文化的挖掘和打造等方面的工作。Urban tourism is the focus of Xiangyang's future tourism development.At present,Xiangyang has become a double-ten city business card represented by top ten city business cards and top ten city scenery cards.In order to better promote the development of Xiangyang tourism and build the tourism brand of"one city,two cultures",it is necessary to study the problem of tourism utilization of city name cards.It is found that there are some problems in the tourism utilization of Xiangyang city business cards,such as low degree of productization,lack of high-quality business cards,lack of highlights and single combination.In order to make better use of the name cards of cities for tourism,it is necessary to do a good job in selecting the name cards of cities,strengthening the excavation and creation of the ancient city culture,the Three Kingdoms culture and the Hanshui culture.

关 键 词：襄阳 城市名片 “一城两文化” 旅游 

分 类 号：F592[经济管理—旅游管理]