网络社群用户信息共享模式研究  

Study on User Information Sharing Mode of Network Community

作　　者：张长亮[1] 李竟彤 郭宇[3] Zhang Changliang;Li Jingtong;Guo Yu(Student Work Department,Jilin University,Changchun 130012,China;Archives,Northeast Normal University,Changchun 130024,China;School of Management,Jilin University,Changchun 130022,China)

机构地区：[1]吉林大学学生工作部,吉林长春130012 [2]东北师范大学档案馆,吉林长春130024 [3]吉林大学管理学院,吉林长春130022

出　　处：《现代情报》2020年第4期59-70,共12页Journal of Modern Information

基　　金：国家自然科学基金面上项目“基于网络生态的知识付费行为及安全治理模式研究”(项目编号:71804057)

摘　　要：[目的/意义]通过分析网络社群用户信息共享模式,总结网络社群中信息共享特征,强化社群中用户的凝聚力与参与度,为网络社群平台良性发展提供指导。[方法/过程]以信息生态位理论为基础,选取明星类网络社群和行业垂直型网络社群的典型代表,使用案例分析和比较分析的方法,分析不同模式在实际应用中的体现,比较其相同点和不同点。[结果/结论]本文的研究表明,网络社群中4种典型的信息共享模式,可以帮助用户实现高效全面的信息交流与沟通,为用户提供更多样的信息服务,营造出良好的信息氛围。[Purpose/Significance]By analyzing the information sharing mode of the online community users,the information sharing characteristics of the online community are summarized,which will help to strengthen the cohesiveness and participation of users in the community and provide guidance for the benign development of the online community platform.[Method/Process]Based on the information niche theory,the star network community and the industry vertical network community were selected as representatives,using case analysis and comparative analysis methods to analyze the different modes in practical applications and compared their similarities and differences.[Result/Conclusion]The research in this paper showed that these four typical information sharing modes in the online community can help users to achieve efficient and comprehensive information exchange and communication.The model can help them provide more kinds of information services for users and create a good information atmosphere.

关 键 词：网络社群 用户 信息共享 模式 信息生态位 

分 类 号：G201[文化科学—传播学]