大数据背景下高铁沿线红色旅游资源的融合创新  

The Integration and Innovation of Red Tourism Resources along the High Speed Railway in the Background of Big Data

作　　者：麻钱钱 卢丽刚 MA Qian-qian;LU Li-gang(School of Marxism,East China Jiaotong University,Nanchang 330013,China)

机构地区：[1]华东交通大学马克思主义学院,江西南昌330013

出　　处：《南昌师范学院学报》2019年第5期39-43,共5页Journal of Nanchang Normal University

基　　金：国家社科基金项目“红色旅游与革命传统教育资源的保护与开发”,编号:06BKS035;华东交通大学天佑基金“江西铁路沿线红色旅游资源开发与利用研究”,编号:TY201708;江西省大学生思想政治教育协同创新中心招标课题“‘互联网+’条件下红色文化传播研究”,编号:江西省教育厅赣教函〔2016〕216号。

摘　　要：在大数据这一时代背景下,为满足广大游客的多元化需求,高铁沿线红色旅游资源必须进行转型升级、融合创新。当前,高铁沿线红色旅游资源的发展存在年代久远,缺乏吸引力;不接地气,缺乏亲和力;模式单一,缺乏感染力;本色弱化,缺乏生命力等亟待解决的现实问题。大数据背景下,高铁沿线红色旅游资源迎来发展新契机——线上线下:服务贴切化;智慧旅游:体验个性化;海量资源:管理数字化;精准传播:旅游智能化。依托大数据,从挖掘高铁沿线红色旅游资源的时代价值、变革高铁沿线红色旅游资源的宣传方式、整合高铁沿线红色旅游资源的所在优势、创新高铁沿线红色旅游资源的服务理念、打造高铁沿线红色旅游资源的产业体系等五个方面出发,实现高铁沿线红色旅游资源的可持续发展。In the background of big data,in order to meet the diversified needs of tourists,the red tourism resources along the high-speed rail must be transformed and upgraded,and the integration and innovation must be carried out.At present,there are many problems to be solved in the development of red cultural tourism resources along the high-speed railway,such as age,lack of attraction,unapproachability,lack of affinity,single mode,lack of appeal,weakening of nature,lack of vitality and so on.Under the background of big data,red tourism resources along the high-speed railway ushered in a new opportunity-online and offline;service appropriate;intelligent tourism;experience individualization;massive resources;management digitization;precision communication;tourism intelligence.Relying on big data From five aspects:excavating the value of red tourism resources along high-speed rail,changing the propaganda mode of red tourism resources along high-speed rail,integrating the advantages of red tourism resources along high-speed rail,innovating the service concept of red tourism resources along high-speed rail,and building the industrial system of red tourism resources along high-speed rail,the sustainable development of red tourism resources along high-speed railway can be realized.

关 键 词：大数据 高铁 红色旅游资源 策略 

分 类 号：F592[经济管理—旅游管理]