基于高铁“筛选效应”的江西省上饶市旅游业发展策略探析  

Analysis of Tourism Development Strategy of Shangrao City in Jiangxi Province Based on High-speed Railway's“Filtration Effect”

作　　者：黄建男[1] 侯立春[1] 廖淑婷 HUANG Jiannan;HOU Lichun;LIAO Shuting(School of History,Geography and Tourism,Shangrao Normal College,Shangrao Jiangxi 334001,China)

机构地区：[1]上饶师范学院历史地理与旅游学院,江西上饶334001

出　　处：《上饶师范学院学报》2020年第1期95-100,共6页Journal of Shangrao Normal University

基　　金：江西省高校人文社会科学研究项目(JC18118);江西省普通本科高等学校专业综合改革试点项目(赣教高字〔2014〕43号);江西省普通本科高等学校人才培养模式创新实验区建设项目(赣教高字〔2011〕75号)。

摘　　要：高铁的“筛选效应”是指高铁就像一个巨大的筛选器,能够将经济收入高、消费能力强、时间观念强、信息需求量大、追逐新事物、崇尚舒适度、身份地位认同感强、心理诉求强烈的人群由客源地筛选到目的地。作为新兴高铁旅游城市代表,江西省上饶市旅游业的谋划者和决策者必须认真对待高铁的“筛选效应”,力求提供适销对路的旅游产品和服务,最大化满足高铁乘客的旅游消费需求,促进上饶旅游业尽快实现转型升级,最终形成上饶旅游业品牌效应。High-speed railway's“Filtration Effect”means that high-speed railway can accurately send a specific group from place of departure to destination just like an enormous filter,and that this group is characterized by high salary,high purchasing power,a strong sense of time,a great demand of information,strong will to pursue up-to-date things and a comfortable life,a strong sense of identity and the service that can give them spiritual satisfaction.Shangrao is a representative of the emerging high-speed railway tourist city,so the designers and policymakers of Shangrao Tourism Industry are supposed to take the High-speed railway's“filtration effect”seriously,further providing marketable and tailored tourism products and services which can meet all the demands of High-speed Railway passengers,and promoting the realization of the strategic objectives of Shangrao tourism's transformation and upgrading as soon as possible.

关 键 词：“筛选效应” 高铁 上饶 旅游业 

分 类 号：F590[经济管理—旅游管理]