我国冰雪旅游产业发展效应及提升路径研究——基于冰雪运动“南展西扩东进”战略的分析  

The Consideration on the Effect of Beijing Winter Olympic Games on Promoting the Development of China's Snow And Ice Tourism Industry——Under the Strategic Background of"South Development,West Expansion And East Expansion"of the Ice and Snow Movement

作　　者：王月华[1] 任保国[2] 吴玲敏 苏刚 WANG Yue-hua;REN Bao-guo;WU Lin-min;SU Gang(Jilin Sport University,Changchun 130022,China;Physical Education College of Binzhou University,Binzhou 256603,China;Physical Education of Hunan Institute of Engineering,Xiangtan 411004,China)

机构地区：[1]吉林体育学院,吉林长春130022 [2]滨州学院体育学院,山东滨州2500033 [3]湖南工程学院体育教学部,湖南湘潭411004

出　　处：《吉林体育学院学报》2020年第1期53-60,共8页Journal of Jilin Sport University

基　　金：吉林省哲学社会科学基金项目“吉林省冰雪旅游文化产业发展路径研究”(2019C81)。

摘　　要：该文对冰雪运动“南展西扩东进”区域冰雪旅游效应及提升路径进行了研究,主要结论是冰雪旅游接待人口数量明显提升;冰雪旅游生态化发展显著;冰雪旅游产业与相关产业融合效应正在凸现;核心区已经初步形成了冰雪运动产业链,带动了冰雪旅游产业的快速发展;应借助2022年北京冬奥会的契机,加快冰雪运动“南展西扩东进”区域冰雪旅游产业发展的自身升级;创新冰雪旅游文化产业链的综合价值,科学规划冰雪旅游文化产业布局,促进“南展西扩东进”区域冰雪旅游产业发展的速度;拓宽冰雪运动“南展西扩东进”区域冰雪旅游产业的融资渠道提升路径。本研究旨在为北京冬奥会推动冰雪运动“南展西扩东进”区域冰雪旅游产业可持续发展提供理论与实践的依据,为学术界研究冰雪旅游产业发展提供借鉴。In this study,literature,field investigation,comprehensive analysis and other research methods were used to analyze the development effect of snow and ice tourism industry in the area of"South Development,West Expansion and East Expansion"of snow and ice sports promoted by Beijing winter Olympics.From accelerating the snow and ice sports"South Development,West Expansion and East Expansion"area snow and ice tourism industry was up graded;Planning the layout of ice and snow tourism culture industry scientifically,innovates the comprehensive value of the industry chain of ice and snow tourism culture;The development path of the financing channel of the snow and ice tourism industry in the"South Development,West Expansion and East Expansion"area is considered.This study aims to provide theoretical and practical basis for the sustainable development of snow and ice tourism industry in Beijing winter Olympics to promote the"South Development,West Expansion and East Expansion"of snow and ice sports,and provides reference for the academic research on the development of snow and ice tourism industry.

关 键 词：北京冬奥会 冰雪运动 南展西扩东进 冰雪旅游产业 发展效应 

分 类 号：G863[文化科学—体育训练]