Factors affecting repurchase intention on online group buying websites in China  

作　　者：杨缦卿 

机构地区：[1]陕西工业职业技术学院

出　　处：《校园英语》2020年第4期255-256,共2页English On Campus

摘　　要：The customer dominance business environment is the new trend. So it is necessary to have more understanding about customer behaviors and attitudes. This research aims to examine what are the determinant drivers behind satisfaction, and whether customer satisfaction will influence the repurchase intention on OGB websites in China. More than 200 questionnaires have been distributed and the analytical results from the questionnaire were measured by SPSS and AMOS software. Moreover, the managerial implications for the OGB websites will be given out in the conclusion.The customer dominance business environment is the new trend. So it is necessary to have more understanding about customer behaviors and attitudes. This research aims to examine what are the determinant drivers behind satisfaction, and whether customer satisfaction will influence the repurchase intention on OGB websites in China. More than 200 questionnaires have been distributed and the analytical results from the questionnaire were measured by SPSS and AMOS software. Moreover, the managerial implications for the OGB websites will be given out in the conclusion.

关 键 词：REPURCHASE INTENTION online group BUYING CUSTOMER SATISFACTION 

分 类 号：H31[语言文字—英语]