新医改背景下医院品牌建设的实践分析  

Hospital brand construction under the background of new medical reform

作　　者：孔颖文 曹杰[1] KONG Yingwen;CAO Jie(Guangzhou First People’s Hospital,Guangzhou 510180,Chin)

机构地区：[1]广州市第一人民医院,广东广州510180

出　　处：《现代医院》2020年第2期182-184,共3页Modern Hospitals

摘　　要：新医改背景下,公立医院面临着发展的压力与挑战。广州市第一人民医院作为一家拥有一百二十年历史的市属三级甲等医院,如何这激烈的竞争中在找到适合的发展模式和经营思路,维持自身的优势地位,关键在于医院品牌建设。通过分析高水平医院、人才、学科、服务、公益、文化等方面内容,阐述医院转变观念,主动求变,变挑战为机遇,铸就打造具有特色、深受患者信赖的医院品牌的实践经验。Under the background of new medical reform,public hospitals are facing the pressure and challenge of development. For Guangzhou First People’s Hospital,as a municipal t class one grade A hospital with 120 years history,the key to finding a suitable development mode and business ideas in the fierce competition,and maintaining its dominant position,lies in the hospital brand construction. Through the six aspects of the general hospitals,talent,discipline,service,public welfare and culture,this research expounds the practical experience in ideology changing,active reforming and turning challenges into opportunities to build a distinctive hospital brand trusted by the patients.

关 键 词：新医改 品牌建设 

分 类 号：R197.3[医药卫生—卫生事业管理]