基于百度指数的广场舞关注度的影响因素分析  

作　　者：戚世妍 钟华[1] 

机构地区：[1]江苏省苏州市姑苏区苏州大学体育学院,江苏苏州215006

出　　处：《当代体育科技》2020年第4期177-179,共3页Contemporary Sports Technology

摘　　要：为研究广场舞网络关注度及其影响因素,本文利用百度指数获得广场舞的各类搜索指数,以广场舞为关键词,搜索2011—2018年的数据,研究广场舞与网络关注度的相关性及广场舞的影响因素。研究结果表明:广场舞关注度逐渐下降;经济发达地区的网民对广场舞的关注度较高;男性低于女性对广场舞的关注度;参与广场舞的大都为中老年人。研究形成的结论可预测广场舞的发展趋势,对今后广场舞发展方向和路径调整将起到一定的积极作用。In order to study the attention of square dance on the Internet and its inf luencing factors,this paper USES baidu index to obtain various search indexes of square dance.Taking square dance as the key word,it searches the dat a from 2011 to 2018 to study the correlation between square dance and Internet attention and the inf luencing factors of square dance.The research results show that:Square dance attention gradually declined.In economically developed areas,netizens pay more attention to square dancing.Men pay less attention to square dancing than women.Most pe ople who participate in square dancing are middle-aged and elderly.The conclusions of this study can predict the d evelopment trend of square dance and play a positive role in adjusting the development direction and pathof square dance in the future.

关 键 词：百度指数 广场舞 网络关注度 影响因素 

分 类 号：G812[文化科学—体育学]