根植性视角下我国汽车自驾运动营地建设机理及对策  

The Mechanism of Building Auto Sports Recreational Vehicle Campsite and Its Application Based on the Embeddedness Theory

作　　者：卢军 舒建平[1] 张小从 LU Jun;SHU Jianping;ZHANG Xiaocong(Chengdu Sport University,Chengdu,Sichuan 610041)

机构地区：[1]成都体育学院,四川成都610041

出　　处：《成都体育学院学报》2020年第1期72-77,共6页Journal of Chengdu Sport University

基　　金：四川省科技厅软科学项目“四川省体育产业总体布局下的汽车自驾运动营地建设路径”(2018ZR0101);四川省教育厅人文社会科学(休闲体育产业)重点研究基地项目“川藏南线四川段汽车自驾运动营地主题文化的开发”(XXTYCY2018C03)。

摘　　要：文章采用文献资料法、实地考察法与专家访谈法,应用"根植性理论"探索我国汽车自驾运动营地建设的机理与对策。研究认为根植性视角下汽车自驾运动营地建设的主导要素包括地域根植、产业根植与知识根植,并形成相应的地域环境、集群效应与创新效应;营地根植性建设的机理是指营地建设与根植性主导要素在一定条件下相互联系与相互作用的运行原理。在建设机理的指导下,提出深挖地域的文脉与地脉、打造健身休闲产业集群、构建体育产业融合模式、建立联盟协同创新平台的对策。Using the methods of literature review,field investigation and expert interview,this present paper explores the mechanism and countermeasures for auto sports recreational vehicle campsite construction in China under the embeddedness theory.The research shows that the dominant elements of construction under the embeddedness theory include geographic embeddedness,industry embeddedness and knowledge embeddedness,and they promote the formation of geographic environment,cluster effect and innovation effect correspondingly.The authors further point out that the construction mechanism refers to the interconnection and interaction between the camp construction and the key embedded factors under certain conditions.Based on the mechanism,the authors propose that the countermeasures to take include:making full use of regional cultural and geographical contents,building fitness and leisure industry clusters,creating an integrated model for sports industry development and establishing a collaborative innovation platform for the alliance.

关 键 词：汽车自驾运动营地 根植性 建设机理 

分 类 号：G80-052[文化科学—运动人体科学]