智慧时代下图书馆的阅读推广工作研究  

On the Reading Promotion in Libraries in the Age of Intelligence

作　　者：鲍凌云[1] BAO Ling-yun(The Library of Heze university, Heze Shandong 274000, China)

机构地区：[1]菏泽学院图书馆,山东菏泽274000

出　　处：《菏泽学院学报》2020年第1期138-142,共5页Journal of Heze University

基　　金：菏泽市社会科学规划课题(201854)。

摘　　要：随着全民阅读逐渐上升为国家战略,图书馆理应发挥自身优势做好阅读推广工作。借鉴传播营销模型的运营过程,结合图书馆的自身要素从知识化资源、多元化媒介、智慧化服务和智能化活动上打造了一种阅读推广的新模式,通过建立规范化的阅读推广评价体系来保障阅读推广的效果。在智慧时代做好全民阅读推广不仅需要高科技技术的推动,还需要专职部门的管理、专业人才的服务以及系统化的阅读推广体系。With the national strategy of nationwide reading,libraries should give full play to their own advantages and do a good job in reading promotion.Referring to the operation process of the communication marketing model and combining with the library’s own elements,this paper builds a new mode of reading promotion in the knowledge-based resources,diversified media,intelligent services and activities,and establishes a standardized evaluation system to ensure the effect of reading promotion.In the age of intelligence,to promote reading for all needs not only the promotion of high-tech technology,but also the management of full-time departments,the service of professional talents and a systematic reading promotion system.

关 键 词：智慧图书馆 全民阅读 阅读推广 

分 类 号：G252.17[文化科学—图书馆学]