促进小微企业知识产权文化认同的政策机制研究  

Research on the Policy Mechanism to Promote Intellectual Property Cultural Identity of Small and Micro Enterprises

作　　者：刘华[1] 姚舜禹 LIU Hua;YAO Shun-yu(Institute of Intellectual Property,Central China Normal University,Wuhan 430079,China)

机构地区：[1]华中师范大学知识产权研究所,湖北武汉430079

出　　处：《中国软科学》2020年第2期40-48,共9页China Soft Science

基　　金：国家社会科学基金重点项目“知识产权导向下文化产业创造力激励制度研究”(13AFX022);国家知识产权局软科学研究项目“注重消费者立场的知识产权文化政策优化研究”(SS17-A-08)。

摘　　要：小微企业对知识产权的认知、认同及行为水准决定着知识产权相关市场秩序的优劣。我国近年知识产权侵权案件中,小微企业成为知识产权侵权行为人的主要构成部分,反思该现象背后的特定社会文化因素,关注小微企业不同于创新主体的利益立场及诉求,是知识产权文化政策调适不可忽视的方面。新时期我国知识产权文化政策机制的优化,应采用消减文化冲突的执法方式,倡导合作共赢、实施权利体验、构建服务平台,才能实现小微企业从对知识产权的规范性法律认知到用法性法律认同的跨越发展。The recognition,identification and behavior level of intellectual property rights of small and micro enterprises determine the advantages and disadvantages of intellectual property related market order.In China’s intellectual property infringement cases in recent years,small and micro enterprises have become the main components of intellectual property infringers.Rethinking the specific social and cultural factors behind this phenomenon,and paying attention to interests and positions of small and micro enterprises that different from innovative subjects,are aspects that cannot be ignored in the adjustment of intellectual property culture policies.In the new era,the optimization of China’s intellectual property culture policy should adopt the law enforcement method of eliminating cultural conflicts,advocate cooperation and all-win,implement right experience,and build service platforms.In the end,small and micro enterprises will realize the leap from the normative legal cognition of intellectual property rights to the legal recognition of usage.

关 键 词：知识产权文化 小微企业 文化认同 政策机制 

分 类 号：D920.1[政治法律—法学]