基于区域差异性的云浮市休闲农业和乡村旅游比较与定位研究  

Comparison and Orientation of Leisure Agriculture and Rural Tourism for Yunfu City Based on Regional Differences

作　　者：郭丽[1] 吕淑芳[1] GUO Li;LV Shu-fang(Luoding Polytechnic,Yunfu Guangdong 527200,China)

机构地区：[1]罗定职业技术学院,广东云浮527200

出　　处：《科技和产业》2020年第3期153-157,共5页Science Technology and Industry

基　　金：广东省科技厅科技创新战略专项资金项目(2018B040402);云浮市哲学社会科学研究课题(2019云社研[25]号);罗定职业技术学院校级课题(KY2019A004)。

摘　　要：云浮市在发展休闲农业和乡村旅游过程中,境内各区域的发展呈现出不平衡的态势。云城区、云安区和新兴县三地总体发展较好;而罗定市和郁南县的发展相对迟缓,旅游品牌形象不鲜明,尚未形成产业效应。立足“资源”和“市场”的现实状况,云浮市各区域应实施差异性发展策略,打造特色各异的休闲农业和乡村旅游产品。即云城、云安以“都市农业”为特色重点发展科普教育研学游;新兴以“禅意农耕”为特色重点发展农家休闲养生游;罗定以“美丽田园”为特色重点发展返璞归真观光游;郁南以“南江果园”为特色重点发展地域风情体验游。In the process of developing leisure agriculture and rural tourism in Yunfu City,various regions in the territory shows an unbalanced state:the development in Yuncheng District,Yunan District,and Xinxing County is overall good.But the development in Luoding City and Yunan County is lagging behind.Based on the reality of“resources”and“market”,we should implement different strategies to develop leisure agricultural and rural tourism in Yunfu City.That is to say,all participants had better to focus on the development of popular scientific education and study tours with the characteristics of“Urban Agriculture”in Yuncheng District and Yunan District;focus on the development of leisure and health-preserving tour with the characteristics of“Zen farming”in Xinxing County;focus on the development of sightseeing tour with the characteristics of“beautiful pastoral”in Luoding City;and focus on the development of regional experience tour with the characteristics of“Nanjiang orchard”in Yunan County.

关 键 词：定位 休闲农业 乡村旅游 云浮 区域差异性 

分 类 号：F529.7[经济管理—产业经济]