隐私关注困扰下用户持续使用社交网络的动机解析  

The Motivation Analysis of Users’ Continuous Use of Social Networking Services Troubled by Privacy Concerns

作　　者：臧国全 周晓倩[1] Zang Guoquan

机构地区：[1]郑州大学信息管理学院,河南郑州450001 [2]郑州大学数据科学研究所,河南郑州450001

出　　处：《情报理论与实践》2020年第3期71-77,共7页Information Studies:Theory & Application

基　　金：国家自然科学基金项目“数字保存的风险型元数据与风险监控研究”的成果之一,项目编号:71673255。

摘　　要：[目的/意义]社交网络已广泛渗入到人们的日常生活中,用户对所提供个人数据的隐私关注一直存在,但却依然持续使用社交网络,需要解析产生这种现象的原因。[方法/过程]运用社会影响理论,通过解析用户使用社交网络的隐私成本(即隐私关注)和隐私收益(即行为诱导:人际关系管理,自我展示,主观规范),建立隐私权衡模型,分析用户的隐私权衡行为,寻找隐私关注困扰下用户持续使用社交网络的动机。[结果/结论]用户提供个人数据并持续使用社交网络的动机并非是忽略了隐私关注,而是行为诱导(包括人际关系管理和自我展示)的正面影响超过隐私关注的负面影响。[Purpose/significance] Social Networking Services has been widely infiltrated into people’s daily life.Users have been concerned about the privacy of personal data provided,but they still continue to use Social Networking Services.It is necessary to analyze the reasons for this phenomenon.[Methods/process]Based on the social influence theory,through analyzing the privacy costs(i.e.privacy concerns) and privacy benefits(i.e.behavior enticements:relationship management,self-presentation,subjective norms),a privacy calculus model is proposed to analyze users’ behavior,and find out the motivation for users to continue using SNS under the disturbance of privacy concerns.[Result/conclusion] The motivation of users to provide personal data and continue to use SNS is not that privacy concerns are ignored,but that the positive effects induced by behavior enticements(relationship management,self-presentation) outweigh the negative effects of privacy concerns.

关 键 词：隐私关注 隐私权衡 社交网络 用户行为 

分 类 号：G252[文化科学—图书馆学]