安徽凤阳小岗村:媒介形象的建构与发展--以《人民日报》487篇报道为例  

Construction and Development of Media Image:The Image of Xiaogang Created by People's Daily(1978-2018)

作　　者：倪小帆 刘勇[1] Ni Xiaofan;Liu Yong

机构地区：[1]安徽大学新闻与传播学院,安徽230601

出　　处：《新闻春秋》2020年第1期81-89,共9页Journalism Evolution

基　　金：国家社科基金青年项目"当代中国报纸新闻文体史研究(1949-2012)"(批准号:13CXW005)。

摘　　要：2018年是改革开放四十周年,以安徽省凤阳县小岗村的包产到户为序拉开了农村改革的序幕。本文对1978—2018年《人民日报》上487篇关于小岗村的报道进行分析,并将这些报道分为三个时间段,发现,第一时间段媒介形象呈现是将小岗村视为农村改革的典型,第二阶段由小岗村的第一书记沈浩来表征小岗村的形象,第三阶段再次用农村改革的典型来呈现小岗村的媒介形象,媒介形象呈现呈回归性报道趋势。通过对487篇报道进行内容分析,试图来探究国家政策如何影响和引导新闻媒体报道,不同新闻文体之间又是如何借用小岗村的形象来证明什么是政治的合法性。2018 is the fortieth anniversary of reform and opening up.The prelude to rural reform was initiated in the order of the production and delivery of Xiaogang Village in Fengyang County,Anhui Province.This paper analyzes 487 reports on Xiaogang Village in the People’s Daily from 1978 to 2018,and divides these reports into three periods.It is found that the media image in the first period is that Xiaogang Village is regarded as rural reform.In the typical and second stage,Shen Haolai,the first secretary of Xiaogang Village,symbolizes the image of Xiaogang Village,and then uses the typical model of rural reform to present the media image of Xiaogang Village in the third stage.The media image shows a trend of returning to the report.Through the content risk of 487 reports,we try to explore how national policies influence and guide news media reports.How do different news styles use the image of Xiaogang Village to prove what is the legitimacy of politics?

关 键 词：小岗村 农村改革典型 改革开放 政治话语 第一书记 

分 类 号：G210[文化科学—新闻学]