情景结构视角下居民低碳消费行为的非正式制度研究  

Research on the Informal System of Low Carbon Consumption Behavior of Residents from the Perspective of Situation Structure

作　　者：刘敏[1] 曾召友 LIU Min;ZENG Zhao-you(Institute of Regional Economics and Green Development,Hunan Academy of Social Sciences,Changsha,Hunan 410003,China)

机构地区：[1]湖南省社会科学院区域经济与绿色发展研究所,湖南长沙410003

出　　处：《湘潭大学学报（哲学社会科学版）》2020年第2期80-85,共6页Journal of Xiangtan University:Philosophy And Social Sciences

基　　金：国家社科基金重大项目“中华人民共和国居民消费史(1949-2019)”(19ZDA058)。

摘　　要：在三类情境结构(规范性、非规范性和描述性情境)约束条件下,正式制度和非正式制度因素之间相互作用,影响着消费者的消费偏好和态度,共同形成对居民消费行为的激励或约束力量。非规范性情境结构下低碳消费行为的非正式制度因素包括低碳价值观、生态伦理观、消费习俗和低碳社会规范。要促进居民低碳消费行为发展,可借鉴制度-情境-行为理论模型,从树立低碳消费价值观、确立低碳消费伦理、摒弃高碳消费习惯、营造低碳消费氛围等方面构建其非正式制度体系。Under the constraints of three types of situational structures( normative,non-normative and descriptive situations),the interaction between formal institutions and informal institutional factors affects consumers’ consumption preferences and attitudes,and collectively forms incentive or binding force of residents’ consumption behavior. Informal institutional factors of low carbon consumption behavior under Non-normative situational structure,including low carbon values,ecological ethics,consumption practices and low carbon social norms. To promote the development of low-carbon consumption behaviors of residents,we can learn from the institutional-situation-behavior theory model to build an informal system by establishing low-carbon consumption values,establishing low-carbon consumption ethics,abandoning high-carbon consumption habits,and creating a low-carbon consumption atmosphere.

关 键 词：情境结构 低碳消费 非正式制度 

分 类 号：F126[经济管理—世界经济]