社交媒体时代舆论引导的圈层化困境及其破解之道  

On the Tiering Dilemma and Strategies of Public Opinion Guidance in the Era of Social Media

作　　者：董浩[1] 骆正林[1] 冯迪拉 Dong Hao;Luo Zhenglin;Dani Fadillah

机构地区：[1]南京师范大学新闻与传播学院,江苏南京210097 [2]印度尼西亚艾哈迈德·达兰大学

出　　处：《传媒观察》2020年第3期18-24,共7页Media Observer

基　　金：国家社科基金一般项目“大数据时代网络舆情和社会治理研究”(16BXW042);江苏省研究生创新计划项目“生活世界理论视域下媒介化与精神交往秩序的重建”(KYCX19_0751)的阶段性成果。

摘　　要：社交媒体时代的来临在方便人们进行社会连接、交往、沟通的同时,也使我国的舆论引导工作面临着陷入到圈层化困境的危险。如何应对这种由社交媒体的技术特性所引起的圈层化问题,成为当下与未来相当长的一段时期内我国舆论引导工作不得不思考的问题。故鉴于此,文章将在结合现实和借助多学科思想资源的基础上,尝试着对这一现象和问题进行一个初步的探索性研究,以期引起社会各界对此问题的重视,从而寻找出破解之道。The advent of the social media era has facilitated social interaction and communication among people,and has also plunged China’s public opinion guidance into a tiering dilemma.Therefore,how to deal with this kind of public opinion-guided tiering problem caused by the technical characteristics of social media has become a problem that public opinion guidance work has to think about for a considerable period of time now and in the future.In view of this,based on the combination of reality and multidisciplinary thought resources,this article tries to explore the tiering dilemma of public opinion guidance in the social media era and how to deal with this kind of public opinion,in the hope that it can draw attention to issue from all walks of society,and finally leads to a solution.

关 键 词：社交媒体时代 舆论引导 圈层化 宣传 意识形态 靶向疗法 

分 类 号：G206[文化科学—传播学]