文旅融合背景下宜丰陶渊明故里乡村旅游开发研究  

Development of Rural Tourism in TAO Yuanming’s Hometown of Yifeng with Integration of Cultures and Tourism

作　　者：龚鹏[1] GONG Peng(College of Economics and Management of Yichun University,Yichun 336000,China)

机构地区：[1]宜春学院经济与管理学院,江西宜春336000

出　　处：《宜春学院学报》2020年第2期66-69,98,共5页Journal of Yichun University

摘　　要：当前,文旅融合是旅游业发展的趋势所向。本文以宜丰陶渊明故里发展乡村旅游为例,探讨了文化与旅游融合发展的情形。文章认为陶渊明故里拥有丰富的文化资源、优美的自然环境、良好的区位条件以及类型多样的旅游资源等,故而宜丰陶渊明故里应编制科学的乡村旅游发展规划,以陶渊明文化为核心,精心打造多想旅游产品和旅游购物品,增强旅游者的旅游体验,提高陶渊明故里乡村旅游的知名度与美誉度。At present,the fusion of culture and tourism is the trend of tourism development.Taking the development of rural tourism in TAO Yuanming's hometown of Yifeng as an example,this paper discusses the fusion of culture and tourism.The article thinks that the hometown of TAO Yuanming has plenty of Cultural resources,beautiful natural environment,good location conditions and kinds of tourism resources,so TAO’s hometown should draws up scientific development plans of rural tourism,take the culture of TAO Yuanming as the core,carefully develop all kinds of tourist products and travel shopping items,to enhance the tourism experience of tourists,and improve the popularity and reputation of the rural tourism of TAO Yuanming's hometown.

关 键 词：文旅融合 陶渊明 乡村旅游 

分 类 号：F592.756[经济管理—旅游管理]