粤港澳大湾区设计产业背景下的文化包装设计教育  

CULTURAL PACKAGING DESIGN EDUCATION UNDER THE CONTEXT OF THE DESIGN INDUSTRY IN THE GUANGDONG-HONG KON G-M AC AOGREATER BAY AREA

作　　者：马夏妍[1,2] 张跃中 

机构地区：[1]广东食品药品职业学院 [2]广东化妆品与艺术设计学院 [3]不详

出　　处：《包装与设计》2020年第2期118-119,共2页Package & Design

摘　　要：粤港澳大湾区高等教育的融合创新是大湾区建设的重要组成部分.粤港澳大湾区依托深厚的岭南传统文化作为设计产业创新的文化优势,有利于创意设计产业与“创意湾区”的协同发展.在设计教育中关于包装设计方面的人才培养,可充分发挥大湾区在地理、人文、产业和区域的优势,结合地域文化在包装设计中的应用,湾区文化产业与科技力量的优势为湾区包装设计提供有力支持,本文从不同角度分析粤港澳大湾区区域设计背景下,高等教育中的文化包装设计教育如何融合湾区优势取得发展.The integration and innovation of higher education in the Guangdong-Hong Kong-Macao Greater Bay Area is an important part of the construction of the Greater Bay Area.The Guangdong-Hong Kong-Macao Greater Bay Area relies on the profound Lingnan traditional culture as the cultural advantage of the design industry innovation,which is conducive to the coordinated development of the creative design industiy and the“Creative Bay Area”.Talent training in packaging design in design education can give full play to the advantages of the Greater Bay Area in geography,humanities,industry and region.Based on the application of regional culture in packaging design,this paper analyzes the regional design background of the Guangdong-Hong Kong-Macao Greater Bay Area from different perspectives,and explores how cultural packaging design education in higher education could integrate the advantages of the Greater Bay Area to develop.

关 键 词：高等教育 粤港澳大湾区 文化产业 包装设计教育 创意设计产业 融合创新 产业创新 设计背景 

分 类 号：G64[文化科学—高等教育学]