无线网络的电子商务商品自动推荐系统  

E-commerce commodity automatic recommendation system based on wireless network

作　　者：邹坤[1] ZOU Kun(Yinxing Hospitality Management College,Chengdu University of Information Technology,Chengdu 611743,China)

机构地区：[1]成都信息工程大学银杏酒店管理学院,四川成都611743

出　　处：《现代电子技术》2020年第7期82-85,共4页Modern Electronics Technique

基　　金：2018年四川农业大学课题:四川农业特色品牌开发与传播研究中心的项目(CAB1806)。

摘　　要：传统电子商务自动推荐系统与用户的实际喜好不同,推荐后成交量低。针对上述问题,在无线网络的基础上,设计了一种新的电子商务商品自动推荐系统,系统硬件主要由信息采集器、信息储存分析器、商品分析器、商品推荐器四部分组成,通过数据预处理建立分散类,得到目标用户所在区域,计算相似度,实现商品个性化推荐系统软件程序设计。为检测系统效果,设计了对比实验。实验结果表明,无线网络的电子商务商品自动推荐系统能够根据用户喜好推荐有效商品,提高成交量。The commodities recommended by the traditional E-commerce automatic recommendation systems deviate from the actual user preference,so the transaction volume of the recommended commodities is low. For this reason,a new E-commerce commodity automatic recommendation system is designed on the basis of wireless network. The system hardware is mainly composed of information collector,information storage analyzer,commodity analyzer and commodity recommender. The data preprocessing and decentralized classification establishment are used to obtain the region of target users, similarity calculation and personalized commodity recommendation to realize the design of system software program. A contrast experiment is designed to detect the effect of the system. The results show that the E-commerce commodity automatic recommendation system based on wireless network can recommend effective commodities according to user preference and increase the transaction volume.

关 键 词：自动推荐系统 商品推荐 电子商务 无线网络 相似度计算 对比实验设计 

分 类 号：TN911-34[电子电信—通信与信息系统] TP181[电子电信—信息与通信工程]