地方认同与世界遗产保护意愿研究——以京杭大运河杭州段为例  

Study on the Place Identity and the World Heritage Protection Will——Taking Hangzhou Section of Beijing Hangzhou Grand Canal as an Example

作　　者：丘萍[1] 张鹏[1] QIU Ping;ZHANG Peng(School of Management, Zhejiang Media College, Jiaxing Zhejiang 311108)

机构地区：[1]浙江传媒学院管理学院,浙江嘉兴311108

出　　处：《首都师范大学学报（自然科学版）》2020年第2期41-51,共11页Journal of Capital Normal University：Natural Science Edition

基　　金：浙江省哲学社会科学研究基地浙江省海洋文化与经济研究中心课题(15JDHY05YB);浙江省社科联研究课题(2019STZX42B)。

摘　　要：我国世界遗产数量已跃居全球首位,在世界遗产保护利用过程中,除了客观技术手段外,越来越多的主观情感引导,致力于塑造到访者的世界遗产环境责任感,以期实现其可持续发展.本文基于结构方程模型和方差分析等工具,以京杭大运河杭州段为例,探讨地方认同与世界遗产保护意愿的关系.结果表明:(1)地方认同与世界遗产保护意愿存在显著正相关;地方认同在现实评价、未来愿景与遗产保护意愿之间存在中介作用.(2)在世界遗产保护意愿背景下,人口素质、地方依恋与地方认同的关联性不显著;但地方依恋与现实评价、未来愿景等因素,两两之间存在相互影响.(3)在世界遗产京杭大运河的保护意愿中,到访者更倾向于可弃船沿途游览京杭大运河,而非限制人流进入量、价格杠杆调控等其他措施;多渠道呈现世界遗产的保护措施和成果,提高到访者的现实评价和未来愿景,形成强烈的地方认同,有助于增强世界遗产保护意愿.The number of world heritage sites in China has risen to the top in the world.In the process of world heritage protection and utilization,in addition to objective technical means,more and more subjective emotional guidance is devoted to shage visitors'strong sense of environmental responsibility of world heritage sites.It is in order to achieve its sustainable development.Based on structural equation model and variance analysis,this paper takes Hangzhou section of Beijing-Hangzhou grand canal as an example to explore the relationship between place identity and world heritage protection will.The results show:(1)there is a significant positive correlation between place identity and world heritage protection will.Place identity plays an intermediary role between realistic evaluation,future aspiration and heritage protection intention.(2)Population quality,place attachment and place identity are not significantly correlated,but place attachment and realistic evaluation,future aspiration and other factors have mutual influence.(3)In terms of protection will,visitors are more inclined to abandon ship to visit the Beijing-Hangzhou grand canal along the route,rather than restrict people coming,price lever regulation and other measures.The protection measures and achievements of world heritage sites are presented through multiple channels,so as to improve the realistic evaluation and future aspiration of visitors and form strong place identity,which is conducive to enhancing the protection will.

关 键 词：地方认同 世界遗产 保护意愿 结构方程 京杭大运河杭州段 

分 类 号：F590[经济管理—旅游管理]