大学生利用图书馆阅读行为特征分析及启示  

An Analysis of the Characteristics of College Students'Reading Behavior by Using the Library and Its Enlightenment

作　　者：许晓斌[1] 张志[2] XU Xiao-bin;ZHANG Zhi(Library,Guangzhou Radio and Television University,Guangzhou,Guangdong,510091;Library,Guangzhou University,Guangzhou,Guangdong 510006)

机构地区：[1]广州市广播电视大学图书馆,广东广州510091 [2]广州大学图书馆,广东广州510006

出　　处：《广州广播电视大学学报》2020年第1期40-44,49,109,共7页Journal of Guangzhou Open University

基　　金：广州市教育科学“十二五”规划课题“新媒体语境下大学生阅读行为嬗变与图书馆服务策略研究”(课题编号:1201431768);广东省图书馆科研课题“大数据视域下图书馆网络形象建构研究”(课题编号:GDTK1502)。

摘　　要：本文通过广州大学图书馆微信公众号发布的2016-2018年阅读报告进行大数据分析,综合挖掘分析得出大学生利用图书馆阅读行为特征,得出入馆率和借阅率最高是本科生、入馆时间和月份呈现固定规律、阅读内容受热门影视和阅读推广影响、数字资源利用率呈现逐年上升趋势等结论,并提出高校图书馆在新媒体环境下的服务策略。Based on the big data analysis of the 2016-2018 reading report issued by the Wechat public account of Guangzhou University Library,this paper comprehensively analyzes the characteristics of College Students'reading behavior by using the library,and concludes that the highest enrollment rate and borrowing rate are undergraduates,the time and month of enrollment show a fixed rule,the reading content is affected by popular films and TV,reading promotion,and the utilization rate of digital resources is.This paper puts forward the service strategy of university library in the new media environment.

关 键 词：大学生 高校图书馆 阅读行为 

分 类 号：G252[文化科学—图书馆学]