网络流行语“人设”论略  

A Brief Discussion on the Network Popular Word "Character Setting"

作　　者：沈雨婷 SHEN Yu-ting(Department of Literature,Fuyang Normal University,Fuyang Anhui 236037)

机构地区：[1]阜阳师范大学文学院,安徽阜阳236037

出　　处：《巢湖学院学报》2020年第1期135-140,共6页Journal of Chaohu University

摘　　要：“人设”,网络流行语,其本义是对虚拟人物形象的设定,由引申义即公众人物面向大众的虚拟人物形象设定而爆红于网络。基于网络语料,对“人设”的初始义和引申义展开论述,从该流行语的句法功能、使用特点、语用功能、流行原因等方面进行分析,发现“人设”的流行符合当今社会语境,同时能够体现出社会文化传播中的社会认知和社会风尚。"Character Setting"is a network buzzword.Its original meaning is the setting of the virtual character image,which is popularized by the definition of the virtual character image of the public figure facing the public.Based on the network corpus,this paper discusses the initial meaning and extension meaning of"Character Setting",and analyzes the syntactic function,usage characteristics,pragmatic function and reasons for popularity,and finds that the popularity of"Character Setting"conforms to the contemporary social context.At the same time,it points to the social fashion in social and cultural communication and is the embodiment of social attitudes.

关 键 词：“人设” 流行语 语义引申 流行原因 

分 类 号：H03[语言文字—语言学]