基于DSSM分析的安徽省入境旅游市场结构变化  

Structural Changes of Inbound Tourism Market in Anhui Province Based on DSSM Analysis

作　　者：李经龙[1] 黄育花 Li Jinglong;Huang Yuhua(Anhui University,Hefei 230601,China)

机构地区：[1]安徽大学商学院旅游管理系,安徽合肥230601 [2]安徽大学,安徽合肥230601

出　　处：《廊坊师范学院学报（自然科学版）》2020年第1期72-76,共5页Journal of Langfang Normal University(Natural Science Edition)

摘　　要：根据相关旅游数据,采用动态偏离-份额分析法(DSSM)研究了2013-2017年安徽省入境旅游客源市场结构变化。研究发现:2013-2017年安徽省入境旅游发展速度超过全国平均发展水平;入境旅游客源市场结构较为合理,呈现出稳定型、增强型、波动型和衰退型四种客源市场结构;入境旅游竞争力优势非常明显,成为安徽省发展入境旅游的强劲动力。针对安徽省入境旅游客源市场发展的现状,提出了优化现有客源市场结构、发挥长三角城市群优势和继续提升旅游竞争优势三点建议。According to the relevant tourism data, dynamic deviation-share analysis method(DSSM) was used to study the changes of the inbound tourism source market structure in Anhui province from 2013 to 2017. It is found that the development of inbound tourism in Anhui Province is remarkable from 2013 to 2017, and the development speed exceeds the national average level;the structure of the inbound tourist source market in Anhui Province is relatively reasonable, showing four types of market structure: stable, enhanced, fluctuating and declining. Anhui Province’s competitive advantage of inbound tourism is very obvious, and it has become a strong driving force for the development of inbound tourism in Anhui Province.In view of the current situation of inbound tourism development in Anhui Province, this paper puts forward three suggestions on optimizing the existing market structure of tourist sources, giving full play to the advantages of the Yangtze River Delta urban agglomeration and continuing to enhance the competitive advantages of tourism.

关 键 词：平均发展水平 长三角城市群 入境旅游 客源市场结构 竞争力优势 三点建议 发展的现状 衰退型 

分 类 号：F590.8[经济管理—旅游管理]