新媒体时代民族院校对外宣传与舆论环境构建策略研究  

Study on the Strategies of Publicity and Public Opinion Environment Construction of Nationalities Universities in the New Media Era

作　　者：赵作为 ZHAO Zuo-wei(Institute of Media,Inner Mongolia University for Nationalities,Tongliao 028043,China)

机构地区：[1]内蒙古民族大学传媒学院,内蒙古通辽028043

出　　处：《内蒙古民族大学学报（社会科学版）》2019年第6期116-120,共5页Journal of Inner Mongolia Minzu University：Social Sciences

基　　金：国家民委2017年教研项目“民族高校媒体化实践平台的构建与传媒专业实践能力提升研究——以内蒙古民族大学为例”(项目编号:17102);内蒙古民族大学2015年校级课题“全媒体时代民族院校对外新闻宣传与舆论环境营造策略研究”(项目编号:NMDYB15031)。

摘　　要：在当今新媒体时代,信息传播技术和格局正在发生革命性的变化,对我国新闻传播领域产生巨大影响,也倒逼高校宣传方式和手段进行与时俱进的改革创新。文章分析了新媒体环境下高校新闻宣传工作面临的机遇和挑战,提出了新时代高校对外宣传和舆论环境营造的重要性,论述了当前我国民族院校新闻宣传与舆论环境营造存在的问题及解决策略,为我国高校新闻宣传工作提供有益镜鉴。In the new media era,revolutionary changes are taking place in the technology and structure of in formation communication,which has a huge impact on the field of journalism and communication in our country.The article analyzes the opportunities and challenges faced by university news and publicity work in the new media environment,and puts forward the importance of external publicity and public opinion environment creation in uni versities in the new era.This paper also discusses the current problems of news propaganda and public opinion envi ronment construction in ethnic colleges and universities in China,and gives corresponding solutions to provide use ful mirrors for the news propaganda work in colleges in China.

关 键 词：新媒体时代 高校形象 新闻宣传 舆论环境 

分 类 号：G21[文化科学—新闻学]