国际邮轮上市公司竞争力评价研究  

Research on Competitiveness Evaluation of International Cruise Listed Companies

作　　者：崔敬敬 CUI Jingjing(School of Management,Shanghai University of Engineering Science,Shanghai 201620,China)

机构地区：[1]上海工程技术大学管理学院,上海201620

出　　处：《物流科技》2020年第4期47-48,52,共3页Logistics Sci-Tech

摘　　要：邮轮运营公司作为邮轮旅游服务的供应商,在邮轮产业链价值增值的过程中起着至关重要的作用。运用杜邦分析法对全球三大邮轮上市公司的各项财务指标进行比较分析,评价各自的竞争力水平并给出相关改进建议,也为国内本土邮轮公司的发展提供经验借鉴。cruise operators,as the suppliers of cruise tourism services,play a crucial role in the process of value appreciation of the cruise industry chain.Dupont analysis method is used to compare and analyze the financial indicators of the three listed cruise companies in the world,evaluate their competitiveness and give relevant improvement suggestions,which also provides experience for the development of domestic cruise companies.

关 键 词：邮轮公司 竞争力 杜邦分析 评价 

分 类 号：F590.8[经济管理—旅游管理]