主动合作模式下旅游企业战略 联盟的利益分配  

作　　者：李国兵[1] 

机构地区：[1]东莞职业技术学院管理科学系,广东东莞523808

出　　处：《企业经济》2020年第3期145-152,共8页Enterprise Economy

基　　金：国家社会科学基金西部项目“共享经济下康养旅游产业创新发展的机理与路径研究”(项目编号:18XGL008)。

摘　　要：传统旅游企业战略联盟以旅行社主导利益的被动分配模式已不适应当前行业发展,基于此,有必要探讨旅游企业主动合作模式下战略联盟利益的分配。在分析旅游企业主动合作模式利益分配机制后,应用Raiffa解模型按战略联盟利润产生过程中企业的重要程度先进行利益分配,以获得相对公平的初次分配利益,在此基础上根据合作过程中企业付出的差异特征并结合云重心理论,对初次分配利益进行修正调整,使最终利益分配结果更趋合理。此外,还设计了基于以上方法的软件系统,该系统能实现战略联盟旅游企业数量动态化、利益分配动态化、影响因素选择动态化和评分专家数量动态化,从而提升方法应用的现实性。The passive distribution mode of the traditional strategic alliance of tourism enterprises with the leading benefits of travel agencies is not suitable for the development of the current industry development,so it is necessary to explore the distribution of strategic alliance benefits under the active cooperation mode of tourism enterprises.After analyzing the benefit distribution mechanism of the active cooperation mode of tourism enterprises,this paper uses the Raiffa solution method to distribute the benefits according to the importance of the enterprises in the process of strategic alliance benefits so as to obtain the relatively fair initial distribution benefits.On this basis,it further modifies and adjusts the initial distribution benefits according to the characteristics of the enterprises in the process of cooperation and the cloud focus theory,so as to make the final benefit distribution result more reasonable.In addition,a software system based on the above method is designed,which can realize the dynamic number of strategic alliance tourism enterprises,the dynamic distribution of benefits,the dynamic selection of influencing factors and the dynamic number of scoring experts,thus improving the practical significance of the application of the method.

关 键 词：主动合作 旅游企业 战略联盟 Raiffa解 云重心理论 

分 类 号：F590[经济管理—旅游管理]