博物馆文创与文物活化——《陕博日历·彩陶中华》研发的思考与实践  

Cultural Creativity and Active Museum Exhibits: a Case of Creating the Shaanxi Hitory Museum Calendar

作　　者：庞雅妮[1] 李博雅[1] Pang Yani;Li Boya

机构地区：[1]陕西历史博物馆,陕西西安710061

出　　处：《文博》2020年第1期92-96,共5页

摘　　要：作为“彩陶·中华——中国五千年前的融合与统一”大型原创展览的重点配套文创产品,秉承打造特色产品、以产品带动产业、重视宣传推广的博物馆文传产品研发理念,《陕博日历·彩陶中华》结合展览及研究,注重知识性、学术性、观赏性、功能性的结合,从而使其与展览互相补充且相映成辉。通过一天一物,可以陪伴读者一整年的《陕博日历·彩陶中华》,使文物“活”在了当下,“活”在了现实生活中。As part of Painted Pottery of China--5,000 Years of Merging and Integration,the related Calender of Painted Pottery aimed to be informative,academical,ornamental,and functional creation in combining with exhibition and research.It brings a fresh illustration every day for a whole year and it seems to bring the cultural relics back to be reused in our daily life.

关 键 词：展览 配套文创 文物活化 

分 类 号：G269.2[历史地理—考古学及博物馆学]