我国图书读者调查发展历程与发展趋势  

The Development Evolution and Future Trends of China’s Reading Surveys

作　　者：谷征[1] 孙美玲[2] GU Zheng;SUN Mei-ling(School of Journalism and Publishing,Beijing Institute of Graphic Communication,Beijing 102600,China;School of Culture and Communication,Central University of Finance and Economics,Beijing 100081,China)

机构地区：[1]北京印刷学院新闻出版学院,北京102600 [2]中央财经大学文化与传媒学院,北京100081

出　　处：《编辑之友》2020年第4期34-40,共7页Editorial Friend

基　　金：北京市优秀人才培养资助青年骨干个人项目(2015000020124G080);北京印刷学院北印英才选拔与培养办法资助(27170116004/032)。

摘　　要：以时间为维度,我国图书读者调查工作大体可以分为五个阶段。新中国成立之前,生活书店、开明书店等出版机构已经非常重视读者来信与读者工作。新中国成立后,尤其是改革开放后,伴随着我国出版事业的繁荣以及公共服务的发展,我国图书读者调查特别是大规模调查日益增多。从2007年开始,我国图书读者调查经历了从读者调查到全民阅读调查,从纸质阅读调查到数字阅读调查的转变。目前的读者调查、阅读调查都主要以解决各方需求为目的,而未来调查的发展方向在满足各方需求的基础上更应实现研究视野的拓展,除了对相关调查结果展开更为深入的研究,更应该从战略或者更为宏观的视角对其进行审视。The history of China's reading surveys can be classified into five stages in accordance with time dimension.Before the founding of new China,publishers,such as Kaiming and Life Bookstore,paid great attention to letters from and interaction with readers.Since the establishment of the People's Republic of China,especially after the reform and opening up,our country's reading surveys have been conducted on a more and more large scale with the prosperity of our country's publishing and public service.As of 2007,our country's reading surveys have experience an evolution from reader survey to nationwide reading survey and a transformation from printed reading to digital reading.Currently,reading surveys are still conducted to meet the needs of the industry,but the surveys in the future may need to expand their research focuses.In addition,the results should be probed into from a macro and strategic point of view instead of a deep exploration.

关 键 词：出版 读者调查 阅读调查 数字阅读 阅读史 

分 类 号：G230[文化科学]