传统媒体与新媒体的交互融合——对电视媒体产业创新性发展的分析  

Interactive fusion of traditional media and new media--analysis of the innovative development of the television media industry

作　　者：荣嵘 RONG Rong(Central Radio and Television Central Arts Center,Beijing 101100)

机构地区：[1]中国中央广播电视总台文艺中心,北京101100

出　　处：《电视技术》2019年第19期5-7,共3页Video Engineering

摘　　要：AR、VR等新技术的产生给传媒的传播形式和内容样式都带来巨大的变革。将新技术以创新思维、互联网思维带入到传统媒体形式当中,已形成传媒事业的重要发展方向。电视产业作为传统媒体的代表,其发展的方向必然是与新兴媒体模式的密切融合。AR and VR bring great changes to the media s communication form and content style.It has become an important development direction of media industry to bring new technology into traditional media form with innovative thinking and Internet thinking.As the representative of traditional media,the development direction of TV industry must be close integration with new media mode.

关 键 词：新媒体 传统媒体 融合 

分 类 号：G222[文化科学]