网络称谓语“小姐姐”走红的语言学思考  

A Linguistic Reflection on the Popularity of the Network Address Term“Xiao Jiejie”

作　　者：张颖[1] Zhang Ying(University of Chinese Academy of Social Sciences (Graduate School), Beijing, 102488)

机构地区：[1]中国社会科学院大学(研究生院)教育部语言文字应用研究所,北京102488

出　　处：《语文学刊》2020年第2期69-72,共4页Journal of Language and Literature Studies

基　　金：国家社科基金项目“中国媒体语言政策社会知晓度及推广策略研究”(15BYY058)阶段性成果。

摘　　要：网络社交的迅速崛起与日益发展,催生了一批又一批的网络热词新语,其中不乏有些新词已打破网络壁垒,开始从线上的虚拟世界流传至线下真实的社会生活中。网络称谓语“小姐姐”便是其中的一员,它产生于线上并迅速蔓延至现实社会中,相对于传统称谓语“小姐姐”来说,其概念义和色彩义均发生了变化,表达形式和功能也趋于多样化。通过考察其来源与发展历程、分析其语义演变的情况,本文从语言学研究中的称谓语视角对“小姐姐”如何能在线上、线下迅速走红的原因进行了探讨。With the rapid rise and development of social networking,a number of new online hot words have emerged.And some new words have broken the network barriers,spreading from the virtual world online to the real social life offline.The network address term“Xiao Jiejie”is one of them.It originated on the Internet and then disseminated to the real society.Compared with the traditional address term“Xiao Jiejie”,the network one’s conceptual meaning and color meaning have changed.And its usage forms and function have also become more diverse.This paper examines its source and development history,and analyzes its semantic change.Finally the reason why“Xiao Jiejie”can be that popular both online and offline is discussed from the address term perspective in linguistic research.

关 键 词：网络称谓语 “小姐姐” 语义演变 走红 

分 类 号：H136[语言文字—汉语]