产品认知语境的类型及其应用  

Types of Product Cognitive Context and its Application

作　　者：傅桂涛[1] 潘荣[1] 陈国东[1] 陈思宇[1] FU Gui-tao;PAN Rong;CHEN Guo-dong;CHEN Si-yu(Zhejiang A&F University,Hangzhou 311300,China)

机构地区：[1]浙江农林大学,杭州311300

出　　处：《包装工程》2020年第8期87-92,105,共7页Packaging Engineering

摘　　要：目的解析产品设计语言中的认知关联结构,基于此揭示用户认知心理过程和应用特点,并提出基于认知语境的产品创意设计方法。方法运用语言学中的关联理论和认知语境学说分析产品设计语言的结构,提出产品认知语境概念并分析其结构和类型,进而分析每种认知语境类型所对应的产品设计目标维度,分析各维度之间的协调机制并构建认知语境空间,以此为框架提出产品创意设计的方法。结论提出产品认知语境在主客体关联结构上存在3种基本类型:交互认知语境、经验认知语境及客体认知语境,分别对应产品的"用品""商品"及"制品"3个基本属性,并对每种语境类型的认知和应用特点进行了分析,提出了3个基本属性之间的协调机制以及基于此机制的创意设计方法。The work aims to reveal the cognitive psychological process and application characteristics of product users,and put forward creative product design method based on cognitive context,by analyzing the cognitive relevance structure in product design language.The structure of product design language was analyzed with relevance theory and cognitive context theory in linguistics.The concept of product cognitive context was put forward and its structure and types were analyzed.Then,the dimensions of product design objectives corresponding to each cognitive context type and the coordination mechanism among the dimensions were analyzed,and the cognitive context space was constructed.Based on this,the creative product design method was proposed.Three basic types of product cognitive context in the subject-object relational structure are proposed:interactive cognitive context,experiential cognitive context and object cognitive context,which correspond to the three basic attributes of“tools”,“commodities”and“products”.Then,the cognitive and application characteristics of each type of context are analyzed to put forward the coordination mechanism among these three basic attributes and the creative design method based on this mechanism.

关 键 词：产品设计 认知语境 语境类型 创意设计方法 

分 类 号：TB472[一般工业技术—工业设计]